Here are 10 Facebook Live tips to follow: 10 Essential Facebook Live Tips for Businesses 1. However, it’s critical to ensure your video strategy is in place before, during and after the broadcast. Since Facebook Live is free and easy to use, any company can get involved. Finish your set up and select “Start Live Video” to begin the broadcast–but be sure to check out our tips below to make the process of set-up, rehearsal, and moderation less intimidating. You’ll then want to create a stand-out description, with options to include elements like location or tag others. The appearance of this option will vary depending on whether you’re on mobile or desktop. If you want to start a Facebook Live video from a business Page, choose “Start a Live Video” from the options in the create post box. It’s easier than ever for brands to run a Facebook live stream, thanks to recent feature updates that let business Pages broadcast the same way personal profiles were able to previously. The question becomes: how do you take advantage of that engagement for your brand? How to go live on Facebook Streaming Facebook Live content has exploded in popularity, thanks to social platforms’ increasing support of live streaming features, and rising audience interest in video events that are highly interactive and less filtered than standard pre-produced content.įacebook Live has become a top destination for this type of video content, ranking as one of the top three live streaming platforms across multiple age groups in 2020.Īs people adjust their social media and entertainment habits in 2021 and beyond, the boom of interest in live video shows no sign of stopping.
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